Movie Review by Matthew Schuchman- One and a half out of Five ‘Staches.
When I was young, I had every toy on the market. Between my brother and I, we had every single “Star Wars” toy, the complete “Transformers” collection and even had whatever “He-Man” paraphernalia was out there. Those were all toys. We spent about 2 hours setting up a massive battle of the good guys from all the sets of figures we had against all the baddies. These types of toys still exist for the youngster out there, but there is a wave of other toys, figures and collectibles out there, that everyone may not be aware of; the world of vinyl figurines.
The documentary, “The Vinyl Frontier” is now making its rounds through festivals and industry functions trying to not only bring this highly popular subculture to light, but also to try to bring to light that while these objects may be sold as toys, they are also art. It is undeniable that some if not a lot of the pieces the film highlights are works of art, but the premise is nothing new to any medium out there. There are people who will argue that a piece of art that hangs in a gallery is not art. Film has been put through the ringer with this argument as have video games, graffiti and basically anything that bends one small rule from a previous paradigm. There is a lot behind the world of vinyl toys that I do not know about and would love to learn, but this documentary cannot deliver on what is a very flat and flawed piece of filmmaking.
Amongst the overwhelming amount of talking heads and repetitive shots of some of the toys being discussed, the filmmakers decided to follow the creation of a new character named “Sharky” as its main centerpiece along with the history of the business. The big problem with using this character as the centerpiece of the film is that it is a boring and un-inventive subject. “Sharky” is the real world equivalent of a shark walking into Times Square and sitting down to have its caricature drawn by a guy sitting in front of the “Dave and Buster’s”. On top of the underwhelming nature of the figure itself, the big payoff of the reception it gets when unveiled at the San Diego Comic Con is boiled down to a thirty-second thank you from the artist. Now, I am not a great artist in any way and can’t draw a straight line without a ruler, but if you are going to make a film with a point of trying to say these figures are art and not just a toy, pick something to follow that has a lot more artistic value to it.
Beyond the inherent flaw of not having a fascinating enough subject to follow, the film’s editing technique lends to an overlap of information where as you feel you should be moving on to a new section of the film, but you are stuck listening to the same rhetoric and information that was being spewed out at the beginning of the film. There is also a complete lack of inclusion of any views from the type of person who buys these figurines. We are only given the thoughts of the artist and creators and not of the avid consumer. As I stated when I started this review, the ultimate subject of this film is one of interest to me and will be to others and I wished for a better experience into a world that speaks to a group of hobbyists that I am not a part of, but the film making aspect of this venture is a failure. But, just like some people may look at “Sharky” and see art and others will see a toy, some people will see “The Vinyl Frontier” and agree with me, while others may get just what they were looking for.
This film was viewed at the 4th annual ACEFEST Film Festival in Tribeca, NY.
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